What Makes SCALE Different
SCALE is not a course, and not a class — it’s a sales operations accelerator.
Built on adult learning principles, SCALE uses diverse learning methods — live training, role play, asset creation, peer interaction, and live dials — to rapidly accelerate both an entrepreneur’s sales knowledge (Sales IQ) and their business assets.
The goal is not just to “teach” sales — it’s to build sales operations inside your business in 4 weeks.
What You’ll Build in 4 Weeks
Swipe Right To View Each Week
Week 1: Lead Qualification
In Week 1, we focus on the first and most important step in the sales process — qualifying leads.
You’ll learn how to separate opportunity from noise by mastering the art and science of identifying who’s worth your time and who isn’t.
What You’ll Learn:
- How to build and define your Ideal Customer Profile
- How to create clear lead qualification criteria
- How to build a lead ranking system that identifies your top opportunities
- The key metrics to track weekly to measure lead quality and conversion readiness
By the end of Week 1, you’ll have:
✅ A fully built Lead Qualification Process tailored to your business
✅ A system for gauging and filtering leads that keeps your pipeline efficient and predictable
Week 2: Appointment Setting
In Week 2, we move from identifying qualified leads to converting them into booked appointments.
This week is all about building a repeatable, value-driven appointment setting system that gets prospects to show up ready to engage
What You’ll Learn:
- How to approach qualified leads to maximize booking rates
- How to build an appointment-setting script that focuses on value, not pressure
- How to sell the meeting itself by positioning it as something prospects want to attend
- How to set and track metrics that tie directly to revenue — calls per week, appointments set, and show rates
- How to identify common objections and implement strategies to overcome them before they arise
By the end of Week 2, you’ll have:
✅ A complete Appointment Setting Script customized to your business
✅ A metrics-based game plan that connects activity to revenue
✅ The confidence and clarity to consistently fill your calendar with qualified appointments
Week 3: Discovery Meetings
In Week 3, we dive into the heart of the sales process — the Discovery Meeting.
This is where relationships are built, needs are uncovered, and opportunities are created. You’ll learn how to get your prospects to teach you how to sell to them by asking the right questions, in the right order, for the right reasons.
What You’ll Learn:
- How to build a discovery framework that uncovers pain, goals, and decision drivers
- How to craft powerful discovery questions that move conversations forward
- The psychology behind why each question matters and how it aligns with your sales process
- How to structure your meeting to create trust, clarity, and momentum toward the close
- How to practice live and receive real-time feedback during class sessions
By the end of Week 3, you’ll have:
✅ A complete Discovery Meeting format designed to turn conversations into opportunities
✅ A custom question bank aligned with your business and buyer type
✅ Hands-on experience through live practice and feedback sessions
Week 4: Presentation & Close
In Week 4, everything comes together. This is where strategy meets execution — and where your sales process turns into revenue.
This week is all about alignment and value-based closing. You’ll learn how to present your offer in a way that connects directly to your prospect’s goals and challenges, making the decision to buy feel like the natural next step.
What You’ll Learn:
- How to structure and deliver a presentation that aligns with your discovery insights
- How to build a professional, strategic pitch deck tailored to your business
- How to close based on value rather than pressure
- Proven closing techniques used by top-performing sales organizations
- How to create a consistent presentation framework that builds trust and drives decisions
By the end of Week 4, you’ll have:
✅ A complete, customized pitch deck designed to convert prospects into clients
✅ A closing strategy that feels natural, confident, and aligned with your values
✅ The clarity to run a full sales process from lead to close with precision
Meet the Instructor: Alex Clark
Alex Clark is the founder of Clark Revenue and a recognized expert in sales operations training.
With nearly a decade of experience at a Fortune 1000 company, Alex has worked every seat at the sales table — Sales Rep, Sales Manager, Sales Trainer, and Sales Leadership Trainer — giving him a rare 360° view of what makes sales teams succeed.
For the past 5 years, Alex has served as a corporate sales trainer, where his programs have driven national-scale impact. In 2021, he earned the prestigious Gold Stevie Award for Sales Training Professional of the Year, after building a training program that produced a 200% increase in revenue and sent 65% of sales reps to President’s Club.
Now, through Clark Revenue’s flagship accelerator SCALE, Alex helps entrepreneurs build the same level of sales operations used by Fortune 1000 companies — but tailored to their businesses. His approach is built on adult learning principles, ensuring entrepreneurs learn through action: role play, live dials, asset creation, and immediate application.
With Alex, you won’t just learn sales. You’ll install sales operations into your business that you can use to scale, hire, and grow.
Sales Operations Accelerator
Component
Market Value
Market Value
Weekly 2-Hour Strategy Sessions (4 total)
$1,600
$1,600
Sales Operations Template Pack
$750
$750
Saturday Office Hours (4 total)
$1,000
$1,000
Weekly Script & Strategy Review
$1,200
$1,200
Private Community & Support Channel
$300
$300
TOTAL VALUE
$4,850
$4,850
YOUR INVESTMENT
$500
$500
$4,850 $500
SCALE™ Program Calendar:
